Creative Strategist

Driven by strategy,
defined by design.

I’m Marta Mexia, a Creative Direction, Content & Branding master’s student at IE Business School. My work connects strategic thinking with visual storytelling, ensuring every creative choice serves a business objective.

✨ Branding 📈 Strategy 🎥 Content 🤖 AI Coproduction

MARTA MEXIA Creative Direction

IE MASTER

Selected Projects

01 / Work

Exploring the intersection of visual impact and strategic purpose.

Service Design

NAGAM-US

Role: Lead Service Designer

Redefining the digital ecosystem for high-stakes urban mobility. A deep dive into user journeys and service mapping for seamless infrastructure.

View Case Study

AI / Brand Content

Levi's AI Background

Role: AI Creative Technologist

A high-fashion editorial shot of denim products being reimagined through AI-generated backgrounds. The lighting is dramatic and studio-quality, emphasizing fabric texture against surreal landscapes.

View Case Study

Art Direction

Shoe Campaign

Role: Creative Director

A minimalist, editorial art direction piece for a premium footwear campaign. A single architectural sneaker is placed on a pristine white marble block under soft side lighting.

View Case Study

Cross-Lingual Brand Strategist / Estratega de Marca

Bridging the English & Spanish Creative Landscapes / Uniendo el Panorama Creativo en Español e Inglés

EN Context

"My business school education underpins visual messaging with rigorous market positioning and analysis. A story is only compelling if its mechanics work." - Marta

ES Estrategia

"Mi formación empresarial enriquece la narrativa con análisis de mercado rigurosos. Una historia es atractiva solo si su modelo estratégico es impecable." - Marta

Get in Touch

Interested in starting a project together?

Interested in discussing branding, creative direction, or a potential collaboration?

01 / BRAND INDEX

Selected Project Case Studies

Explorations at the intersection of human-centric design, creative direction, and emerging technologies.

Service Design

NAGAM-US

Role: Lead Service Designer

Redefining the digital ecosystem for high-stakes urban mobility. A deep dive into user journeys and service mapping for seamless infrastructure.

Service Design

View Case Study

AI / Branded Content

Levi's AI Background Shoot

Role: AI Creative Technologist

A high-fashion editorial shot of denim products being reimagined through AI-generated backgrounds. The lighting is dramatic and studio-quality, emphasizing fabric texture against surreal landscapes.

View Case Study

Art Direction

Shoe Campaign

Role: Creative Director

A minimalist, editorial art direction piece for a premium footwear campaign. A single architectural sneaker is placed on a pristine white marble block under soft side lighting.

Branding

View Case Study

Videography

Herd

Role: Cinematographer

A cinematic exploration of human interaction within modern architecture. Captured through the lens of movement and stillness in geometric surroundings.

Film & Video

View Case Study

Business Strategy

Nada

Role: Lead Brand Strategist

Consultancy for the circular economy. Redesigning value chains from the ground up to eliminate waste while maximizing brand equity and credibility.

Strategy

View Case Study

FRAMEWORK MODEL

Strategic-Creative Intersection / Metodología

Structuring brand models into highly communicative physical or digital ecosystems.

Phase 01 / Discovery

01 / Research & Align

Deep consumer habits analysis. Framing requirements through qualitative market alignment.

Phase 02 / Creative

02 / Narrative & Design

Synthesizing raw research insights into luxury-infused visual guidelines and copywriting matrices.

Phase 03 / Delivery

03 / Launch & Measure

Deploying brand materials across Salesforce Marketing Cloud with live engagement triggers.

CREATIVE STRATEGIST

MARTA MEXIA

IE BUSINESS SCHOOL CANDIDATE

🌏 Languages

SpanishNative

EnglishAdvanced (C1)

FrenchIntermediate

CREATIVE STRATEGIST

Marta Mexia

Connecting business intelligence with visual poetry.

English Context

"I believe branding and design represent the physical execution of a modern corporate plan. Throughout my master's residency at IE Business School, I have pushed boundary structures, utilizing AI generative pipelines and data-backed positioning matrices to deliver functional assets."

"Growing up across cosmopolitan hubs like Lisbon, Madrid and Berlin, my strategic language relies heavily on minimalist editorial luxury layouts and clean geometry."

Estrategia en Español

"Creo firmemente que el branding es la materialización directa del plan de negocio. A lo largo de mi maestría en IE Business School, he liderado la integración de flujos con Inteligencia Artificial aplicados a la narrativa de marcas y servicios premium."

"Mi trayectoria multicultural me permite estructurar identidades corporativas con un estándar sobrio, pulido y eficaz, enfocado en el retorno estratégico de la creatividad."

Methodology

Focusing on data-backed creative decisions, utilizing tools like Salesforce and Adobe to drive measurable brand impact.

Salesforce MC

Adobe Experience

Consumer Psychology

Brand Positioning

AI Generation

Content Strategy

04 / TALK TO ME

Get in Touch

Open to creative direction, branding, and digital experience opportunities worldwide.

Email mexiamarta@gmail.com

LinkedIn Network and professional profile.

View Profile

Based In Lisbon, Portugal

Curriculum Vitae Professional trajectory details.

Driven by strategy,defined by design.

01 / Work

NAGAM-US

Levi's AI Background

Shoe Campaign

Bridging the English & Spanish Creative Landscapes / Uniendo el Panorama Creativo en Español e Inglés

Interested in starting a project together?

Selected Project Case Studies

NAGAM-US

Levi's AI Background Shoot

Shoe Campaign

Herd

Nada

Strategic-Creative Intersection / Metodología

01 / Research & Align

02 / Narrative & Design

03 / Launch & Measure

MARTA MEXIA

🌏 Languages

Marta Mexia

Methodology

Get in Touch

MARTA MEXIA

Professional Journey

Education

Languages

Core Tech & Framework

Driven by strategy,
defined by design.